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Cooper-Hewitt National Design Museum   (circa 1897)
2 East 91st Street
New York, NY 10128
212-849-8400
website

Devoted exclusively to historic and contemporary designs, the Cooper-Hewitt National Design Museum offers active educational programs, exhibitions, and publications. All exhibits show how design has affected our past and present, and how it will continue to affect our future. Over 25,000 objects in collections dating back 23 centuries, including items from the Han Dynasty (200 B.C.), can also be seen.

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Daniel
Logo number one (Transformer Studio). It works with the Olympic rings the rings are the fontiaudon of the spirited, culturally significant logo. I love it in reverse white. This is so important when incorporating the logo into the uniforms of such a vast array of countries and their national colours. Its vitality and grace offer an impact vastly different from the Interbrand submission.I feel the Interbrand choice of a heavy typeface overpowers and suffocates the Olympic rings. I simply cannot relate the heavy-equipment typeface with the grace and finesse the movement of winter sport. It took me a long time to recognize that 2014 was not a misspelled reflection of Sochi. I supposed I anticipated an icy reflection, being that the logo was of an Olympic winter games theme. I do like the ice crystals but not the equilateral triangles (I know they work with the industrial typeface). Ice crystals and frost played a significant role in the Vancouver Olympic media coverage they provided a classy, relevant, neutral and non-country-specific backdrop for scores and news. I would have been embarrassed if everything had been overpowering red and white at Vancouver 2010. Instead, a pallet of blues, greens and white were offered . . . I guess that's one of my major issues with the Interbrand logo. It lacks the sensitivity required of a good host. The Transformer Studio may have used feathers but the Interbrand logo is the one that comes off as the overpowering peacock. It lacks cultural significance and grace and hugely misses the youth target, in my opinion. I can't imagine grade-school children relating to the Interbrand logo as inspiration. My home is currently littered with child-scrawled paper flags mounted on straws that feature the Vancouver 2010 Inukshuk (stone-man) and the Olympic rings. Now a firebird feather and fire that is something youth can relate to and recreate, with the added beauty of being culturally significant. What an opportunity to portray cultural pride to the world and foster it in the next generation of Olympic candidates. I can't help but take it further and imagine a proud Russian audience waving firebird feathers in red, green, blue, and yellow, and their honoured guests bringing home the same feathers as a beautiful, relevant souvenir of time spent in Russia.What a loss.
Daniel at at 05:51AM, 2012/06/21.

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